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air INTEGRATED New Agency of Record for Total Transit Parent company of Discount Cab signs with air for full-service, integrated advertising services
PHOENIX (April 17, 2013)-Phoenix-based advertising agency air INTEGRATED has been selected as the new agency of record for Total Transit, the parent company of Discount Cab and two other transportation lines of business with operations in the Southwest. Seasoned industry veterans at air will provide expertise in the areas of analytics, creative, digital, paid media, public relations and social media. Total Transit is best known for Discount Cab, its private transportation line of business. With a fleet of 600 green Prius cabs transporting passengers in the Phoenix and Tucson metropolitan areas, Discount Cab boasts the largest Prius hybrid cab fleet in North America and is the busiest taxi dispatch center in the United States.
Total Transit also provides transportation solutions to those with specific needs through its operation of Dial-a-Ride services, as well as transportation management services for managed healthcare organizations in Arizona, California and Texas.
"We couldn't be more pleased to have engaged with air INTEGRATED. We're confident that their level of strategic thinking, analytics capability and advertising expertise will be invaluable to us as we continue on our growth path over the next few years," said Mike Pinckard, president of Total Transit. "We were impressed with air from the moment their team delivered their insightful proposal, and we continue to be encouraged with each interaction. I speak on behalf of the entire leadership team here at Total Transit when I say that we're looking forward to air stepping into the driver's seat and taking us places we're determined to go."
"We're honored and thrilled to represent Total Transit and do what we're best at: creating innovative campaigns that drive the best results," said David Ralls, air president. "The opportunity to work with such a formidable company-an Arizona success story that's become a model for the industry-was something we couldn't pass up."
About air INTEGRATED Based in Phoenix, Ariz., air INTEGRATED is a full-service advertising agency that creates ideas that drive results for its clients. air employs nearly 30 industry pros in analytics, branding, creative, digital, paid media, public relations, social media and account service.
Since 1987, the agency has been recognized as a thought leader in business and advertising by publications including Inc. and The Phoenix Business Journal as well as organizations including the Phoenix Ad Club, Better Business Bureau, American Marketing Association and The Spirit of Enterprise Center at Arizona State University.
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