AAF District 12 of the American Advertising Federation, is pleased to announce Brigham Young University - Provo will represent Arizona, New Mexico, Utah, Colorado, Wyoming and El Paso in the 2013 National Student Advertising Competition (NSAC). American Advertising Federation Tucson and Ad2 Tucson hosted this year’s District competition April 19-21. Over 100 university/college students and their advisors, a judging panel including four advertising professionals from across the United States, and AAF District 12 Board Officers took part in the event.
The NSAC is a unique real-world experience that prepares students for successful careers and provides sponsoring companies with tangible, effective integrated marketing campaigns. The education services division of the national American Advertising Federation annually conducts the NSAC in cooperation with a major corporation.
Glidden’s sponsorship was announced last August in a press release. “We’re excited to be tapping into some of the country’s brightest, most creative and innovative student marketers to help us address this real opportunity for the Glidden brand,” said Rob Horton, vice president of North American marketing for PPG Architectural Coatings, makers of Glidden paint. “The opportunity to communicate Glidden’s brand message to the more than 120-million people who visit a Wal-Mart store each week has endless possibilities; the challenge, though, is for the students to hone in our target audience and deliver a breakthrough marketing strategy that inspires and drives action.”
“Having the Glidden brand as our NSAC sponsor will be a new challenge for our college chapter members since the program has not had a client in this category before. Paint products are highly relevant to the millennial market with it being a top of mind home décor option for dorm rooms, apartments, and even possibly, first home purchases. We look forward to having our students help Glidden build the type of brand loyalty that will stay among this core market as they transition through their lives,” stated Constance Cannon Frazier, Chief Operating Officer, AAF.
Schools competing for the AAF District 12 prize included in 1st Place - Brigham Young University - Provo, 2nd Place – Southwest University of Visual Arts – Albuquerque, 3rd Place – University of Texas in El Paso and 4th Place – University of Arizona. Also competing was University of Northern Colorado - Monfort College of Business, which won for “Best Promotion”. AAF Student Chapter member Nate Meyer from University of Texas in El Paso also received recognition as “Best Presenter”.
The national finals will be held June 5-6 at the 2013 AAF National Conference, Admerica! in Phoenix, Arizona and will showcase the finalists, culled from 150 entries from districts across the country as they present their original advertising campaigns.
About Glidden® paint:
The Glidden® paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex paints that were developed and marketed under the Glidden brand decades ago, to today’s broad assortment of versatile paints, Glidden paint makes it easy for consumers and paint contractors alike to turn inspiration into action and add color to people’s lives. Available nationwide at The Home Depot, Wal-Mart, company-owned Glidden Professional Paint Center stores and other fine retailers. Glidden paint is a brand of global coatings leader PPG Industries.
PPG: Bringing Innovation to the Surface. (TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.