If you are interested in becoming engaged in your local ad club and would like to volunteer for a committee (any time you can give is greatly appreciated), please contact your committee of interest below:
The ADDY Awards primary purpose is to recognize excellent creative work utilized in the marketplace during the previous year. With over 60,000 entries annually, the national ADDY Award Competition is the world’s largest and toughest advertising competition AAFMP joins 210 AAF member clubs nationwide in sending the local winners to one of 14 regional competitions, with those winners proceeding to national finals.
The ADDY Awards Committee is responsible for organizing and directing our local advertising competition: Call to Entry, Judging and Gala celebration.
This committee who will create programs and/or member functions that look to educate industry and business professionals as well as students on subjects related to the advertising industry. The committee will also establish a liaison with local and state educational institutions. The function of the club education liaison is to provide information about club programs and scholarships to area schools, assist schools in arranging for advertising-related speakers, and coordinate student participation in AAF College Chapters and AAF student competitions.
This committee will also study our existing scholarship program and make recommendations for future allocations to incorporate more schools within our community.
The responsibilities of this committee include developing, increasing and maintaining membership. This committee also plans and hosts membership events for promoting fellowship and opportunities within the advertising community. The committee will also review member benefits and work on developing new benefits to increase member value
Special projects this year include a review of our current rate structure and guidelines, comparative analysis with our AAF member clubs, and recommendations to improve and increase our membership.
In the past, AAFMP held an annual media auction fundraising event to increase revenue for Club operations. In the last few years, the auction has been replaced with a very synergistic program that simultaneously benefits our members, our club and charitable organizations within our community.
Our Media Partnership Program provides local charitable organizations, which have never implemented an advertising campaign, with an opportunity to utilize our resources in creating and renewing awareness within our community.
This committee will work with our media partners and media buyer to develop a comprehensive media plan, connections for obtaining creative materials, and a 3-1 return on participant advertising investments.
This committee will focus on establishing relationships with corporate and individual sponsors to support AAFMP events through monetary or in-trade sponsorships.
The Program committee will be responsible for arranging and scheduling AAFMP educational and workshop programs and to provide content to promote the program to the general membership in an effort to enlighten, educate and assist in the growth/success of their business. The committee is also responsible for coordinating speakers and information content of the presentation for promotions, as well as obtaining relevant sponsors.
The role of the MarComm committee is to promote visibility for our Club within the community as well as our general membership. The committee will also coordinate public relations efforts and serves as the central coordinator for the club’s marketing communications to target markets. This committee creates and coordinates all press releases, mailers, provides recommendations and news items for the monthly enewsletter, and assists other committees in promoting club events.
Web Site/Social Media
The committee's primary focus will be to coordinate with the Marcom and other committees to ascertain communication needs and update content of the website and monthly newsletter needed. The committee will also be responsible for recommending enhancements to the website, search engine optimization, and maintaining AAFMP’s social media efforts