CONGRATULATIONS TO THE 2012 ADDY AWARD WINNERS!
Click here to visit the Creative Gallery and view photos from the 2012 Awards Gala.
To download a copy of the 2012 ADDY Winners book, click on the graphic.
BEST OF SHOW STUDENT
Raven Simone Cruz
For Minimal Movie Posters
School: Art Institute of Phoenix
COPYWRITER OF THE YEAR
Jason Hackett,
HAPI
For Rose & Crown British Pub campaign
Client: Rose & Crown British Pub
ART DIRECTOR OF THE YEAR
Brad Jones
PS Studios
For Living for Art: Gifts from the Dorothy & Herbert Vogel Collection
Client: Phoenix Art Museum
BEST OF SHOW
HAPI
For Arizona Humane Society Spay/Neuter Television campaign
Client: Arizona Humane Society
AD2 AD PERSON OF THE YEAR
Matthew Owens
Owens Harkey
CREATIVE DIRECTOR OF THE YEAR
Tom Ortega
Riester
SALES PROMOTION
01 B Sales Kit
Award: Gold ADDY® Award
Entrant: Nomadic
Advertiser: Pemmican
Title: Pemmican Brand Book
Credits: Nomadic Agency, Creative, Scott Baxter Photography, Photography, R&R Images, Printing, Roswell Bookbinding, Bindery
Award: Silver ADDY® Award
Entrant: Riester
Advertiser: Gilead Sciences, Inc.
Title: Red Box (Co-Pay Kit)
Credits: Paul Svancara, Senior Art Director, Bill Robbins, Print Production Manager, Tom Ortega, Executive Creative Director
01 D Menu
Award: Bronze ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: Rose & Crown Menu
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
04 Video Sales Presentation
Award: Gold ADDY® Award
Entrant: True Story Films
Advertiser: Arizona State Athletics
Title: 2011 ASU Football Stadium Intro
Credits: Cary Truelick, Director/DP, Katelyn Edmonds, Producer, Matt Trandel, Producer, Rob Beadle, Editor/Post-Supervisor, Niki Kizer, Lead Designer, Lenny Solis, Visual Effects, Josh Kelman, Writer/Producer, Tom Cukier, Art Director
COLLATERAL MATERIAL
05 B Stationery Package
Award: Bronze ADDY® Award
Entrant: MM Identity Lab
Advertiser: Corporate Citizen
Title: Corporate Citizen Stationary Package
Credits: Cathleen Mitchell, Principal, Tara Hetzer, Senior Graphic Designer, Nico Van Allen, Print/Emboss/Letterpress
07 B Brochure, Color
Award: Silver ADDY® Award
Entrant: Park&Co
Advertiser: Girl Scouts - Arizona Cactus-Pine Council
Title: "It's A Girls World"
Credits: Luis Medina, Creative Director, Shawn Hardy, Art Director, Blair Bunting, Photographer, Christophe Jeunot, Illustrator, Dan O'Boyle, Copywriter, Casaundra Brown, Account Executive, Holly Lim, Account Coordinator, Tarah Eland, Project Manager, O'Neil Printing, Printer
Award: Bronze ADDY® Award
Entrant: The James Agency
Advertiser: West 6th Tempe
Title: West 6th Leasing Book
Credits: Veronique James, Creative Director, Tim Brennan, Art Director, Jillian Green, Art Director
08 D Magazine Design
Award: Silver ADDY® Award
Entrant: P.S. Studios, Inc.
Advertiser: University of Phoenix
Title: University of Phoenix: Faculty Matters Autumn
Credits: Judy Smith, Creative Director, Peter Shikany, Creative Director
08 E Book Design
Award: Gold ADDY® Award
Entrant: P.S. Studios, Inc.
Advertiser: Phoenix Art Museum
Title: Living for Art: Gifts from the Dorothy and Herbert Vogel Collection
Credits: Peter Shikany, Creative Director, Brad Jones, Designer, Roswell Book Binding, Binding
Award: Silver ADDY® Award
Entrant: P.S. Studios, Inc.
Advertiser: Phoenix Art Museum
Title: Seeing is Believing: Rebecca Campbell + Angela Ellsworth
Credits: Peter Shikany, Creative Director, Brad Jones, Designer, Roswell Book Binding, Binding
09 B Poster Campaign
Award: Bronze ADDY® Award
Entrant: ANDERSON Advertising
Advertiser: Harkins Theatres
Title: Harkins Theatres – 2012 Loyalty Art
Credits: Jason Gonzalez, Creative Director, Grant Kerkemeyer, Art Director, Ted Anderson, Account Executive
10 B Special Event Invitation
Award: Silver ADDY® Award
Entrant: Gordon Galloway
Advertiser: Casino Del Sol
Title: Casino Del Sol Grand Opening Invitation
Credits: Ben Gordon, Creative Director/Copywriter, Ben Galloway, Creative Director/Art Director
10 C Special Event Announcement
Award: Silver ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: St. Patty's Day – Tie
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
Award: Bronze ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: St. Patty's Day – Wizard of Oz
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
DIRECT MARKETING
11 A Direct, B-to-B or Consumer
Award: Bronze ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: St. Patty's Day – Tie
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
Award: Bronze ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: 70’s Roller Disco
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
12 B Direct Campaign, B-to-B or Consumer
Award: Silver ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: St. Patty's Day Campaign
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
OUT-OF-HOME
14 A Outdoor Board
Award: Bronze ADDY® Award
Entrant: Cramer-Krasselt
Advertiser: Culligan
Title: Hard Water?
Credits: Ian Barry, Executive Creative Director, Ben Bonnan, Senior Art Director, Megan Stark, Senior Copywriter, Mike Lehnhardt, Production Artist, Mary Kennelly, Production Manager, Ben Tsai, Management Supervisor, Mike Anderson, Project Manager
14 C Outdoor Board
Award: Gold ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: St. Patty's Day – John
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
Award: Silver ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: St. Patty's Day – Tie
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
15 A Vehicle Graphic Advertising
Award: Silver ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: Twins
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
17 D Site, Exterior Static
Award: Bronze ADDY® Award
Entrant: Cramer-Krasselt
Advertiser: MGM GRAND
Title: Grand Renovation "Can Statue"
Credits: Ian Barry, Executive Creative Director, Ben Bonnan, Senior Art Director, Megan Stark, Senior Copywriter, Janette Eusebio, Art Director, Jenny Moss, Copywriter, Mike Lehnhardt, Production Artist, Erinn Ray, Account Supervisor, Sara Lewinson, Assistant Account Executive, Vicky Gross, Senior Project Manager
18 Out-of-Home Campaign
Award: Silver ADDY® Award
Entrant: HAPI
Advertiser: Rose & Crown British Pub
Title: St. Patty's Day Billboard Campaign
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
NON-TRADITIONAL ADVERTISING
20 A Non-Traditional
Award: Silver ADDY® Award
Entrant: Cramer-Krasselt
Advertiser: Salt River Project
Title: Frozen Peas
Credits: Ian Barry, Executive Creative Director, John Zapf, Creative Director/Copywriter, Ben Bonnan, Senior Art Director, Megan Stark, Senior Copywriter, Anna Yee, Production Artist, Michael Lehnhardt, Production Artist, Mary Kennelly, Production Manager, Lisa Henry, Account Supervisor, Colleen Martin, Account Executive, Mike Anderson, Project Manager
Award: Bronze ADDY® Award
Entrant: Cramer-Krasselt
Advertiser: Salt River Project
Title: Free Sample
Credits: Ian Barry, Executive Creative Director, John Zapf, Creative Director/Copywriter, Ben Bonnan, Senior Art Director, Megan Stark, Senior Copywriter, Anna Yee, Production Artist, Michael Lehnhardt, Production Artist, Mary Kennelly, Production Manager, Lisa Henry, Account Supervisor, Colleen Martin, Account Executive, Mike Anderson, Project Manager
20 B Non-Traditional Campaign
Award: Silver ADDY® Award
Entrant: The Lavidge Company
Advertiser: RSC
Title: RSC-Hard Hat Stickers
Credits: Bob Case, Chief Creative Officer, Mike Afsa, Art Director, Randy Schultz, Production, Julie Cielinski, Account Supervisor, Sabrina Franks, Account Coordinator
CONSUMER OR TRADE PUBLICATION
23 B Consumer/Trade, Spread, Color
Award: Bronze ADDY® Award
Entrant: ReThinc Advertising
Advertiser: Superstition Springs Lexus
Title: Golden Opportunity Spread
Credits: Lauren Tree, Creative Director, Jordon Roberts, Graphic Designer
NEWSPAPER
27 B Newspaper, Full Page, Color
Award: Bronze ADDY® Award
Entrant: The Lavidge Company
Advertiser: McDonald's
Title: McDonald's '20 Piece Chicken McNugget' Print
Credits: Dennis Lewis, Senior Copywriter, Colin Pearse, Art Director, Kyra Harmanos, Account Supervisor, Lera Germaine, Account Executive
Award: Bronze ADDY® Award
Entrant: The Lavidge Company
Advertiser: McDonald's
Title: McDonald's 'Make Dinner Fun' Print
Credits: Dennis Lewis, ACD/Senior Copywriter, Colin Pearse, Art Director, Kyra Harmanos, Account Supervisor, Lera Germaine, Account Executive
INTERACTIVE MEDIA
32 A Website, B-to-B Flash, Products
Award: Silver ADDY® Award
Entrant: Nomadic
Advertiser: Morton Salt
Title: Morton: Ice Control
Credits: Nomadic Agency, Creative/Development
33 C Website, B-to-B HTML, Services
Award: Gold ADDY® Award
Entrant: The Lavidge Company
Advertiser: The Lavidge Company
Title: Lavidge Website
Credits: Melissa McFarlin, Senior Art Director, Shaun Jensen, Creative Direction, Kelsee Ishmael, Integration, Stephen Heitz, Information Architecture
35 A Website, Consumer HTML, Products
Award: Gold ADDY® Award
Entrant: Terralever
Advertiser: DC Shoes
Title: DC Shoes
Credits: Craig Budwitz, Director, Jordan Ball, Designer, Ritchie Martori, Lead Developer, Randall Shimkus, Technical Director, Chris Johnson, Lead Strategist
Award: Gold ADDY® Award
Entrant: Moses Anshell
Advertiser: POWER A
Title: POWER A – Not About Cute
Credits: Louie Moses, Executive Creative Director, Craig Hedges, Creative Director, Betsy Fox, Associate Creative Director, Ashley J. George, Senior Art Director, Annette Kracht , Director of Interactive, Nate Allen, Interactive Art Director, Myriad Interactive, Peter Schultheiss, Web Applications Designer, Myriad Interactive, Jodi Elle, Director of Client Services, Erin Swenson, Director of Consumer Engagement, Stacie Browder, Producer, Jim Manley, Director, Manley Media Productions, Richard Biessel, Editor, Manley Media Productions
35 C Website, Consumer HTML, Services
Award: Gold ADDY® Award
Entrant: Nomadic
Advertiser: The HOYA Free-Form Company
Title: HOYA: Lens Selector
Credits: Nomadic Agency, Creative/Development
Award: Silver ADDY® Award
Entrant: Riester
Advertiser: Bureau of Tobacco and Chronic Disease
Title: Venomocity
Credits: André Linnartz, Senior Web Designer, Ben Dveirin, Associate Creative Director, Troy Pottgen, Senior Copywriter, Aaron Smitthipong, Senior Web Developer, Phil Renaud, Senior Web Developer, Erin See, Web Developer, Tom Ortega, Executive Creative Director, Alan Perkel, Executive Director Digital
Award: Silver ADDY® Award
Entrant: The Lavidge Company
Advertiser: The Lavidge Company
Title: Lavidge Website
Credits: Melissa McFarlin, Senior Art Director, Shaun Jensen, Creative Direction, Dennis Lewis, ACD/Copywriter, Daniel Goldberg, Copywriter, Laurie Schnebly, Copywriter, Kelsee Ishmael, Integration, Stephen Heitz, Information Architecture
Award: Silver ADDY® Award
Entrant: Nomadic
Advertiser: Disney Cruise Line
Title: Disney Cruise Line: Magical Cruise Adventure Sweepstakes
Credits: Nomadic Agency, Creative/Development, PrizeLogic, Promotion Integration, Ars Thanea, Game Board Art, Disney Studios, Character Photography/Animation, Rick Allen Creative, Sound Design
Award: Bronze ADDY® Award
Entrant: Riester
Advertiser: Gilead Sciences, Inc.
Title: TreatHIVnow.com
Credits: Andre Linnartz, Senior Web Designer, Phil Renaud, Senior Web Developer, Butch Clydesdale, Associate Director Digital, Tom Ortega, Executive Creative Director, Alan Perkel, Executive Director Digital, Tony Camp, Web Developer, Chris Cavalieri, Web Designer, Pamela Schembs, Writer
Award: Bronze ADDY® Award
Entrant: Riester
Advertiser: Gilead Sciences, Inc.
Title: RedefineHIV.com
Credits: André Linnarts, Senior Web Designer, Paul Svancara, Senior Art Director, Phil Renaud, Senior Web Developer, Erin See, Web Developer, Butch Clydesdale, Associate Director Digital, Tom Ortega, Executive Creative Director, Alan Perkel, Executive Director Digital, Randy Geske, Illustrator, Pamela Schembs, Writer
Award: Bronze ADDY® Award
Entrant: The Lavidge Company
Advertiser: Pasta Pomodoro
Title: Pasta Pomodoro Website
Credits: Scott Sanders, Design & Art Direction, Shaun Jensen, Creative Direction, Kelsee Ishmael, Integration
Award: Bronze ADDY® Award
Entrant: R&R Partners
Advertiser: Norwegian Cruise Line
Title: The Haven
Credits: Matt Mason, Vice President of Digital Strategy & Development, Andy Gray, Associate Creative Director, Brendan Dekker, Digital Project Supervisor, Justin Collins, Lead Developer
36 A Banners / Pop-ups / Screensavers
Award: Silver ADDY® Award
Entrant: R&R Partners
Advertiser: Valley Metro
Title: Take Your Bike for a Ride
Credits: Arnie DiGeorge, Executive Creative Director, Kyle Curtis, Creative Director/Copywriter, Patrick Buller, Associate Creative Director, C. Michael Foster, Senior Producer/Copywriter, AJ Bell, Illustrator/Animator, Kevin Day, Designer, Marla Bauer, Director of Account Services, Brian Kunnari, Senior Account Executive, Emily Johnson, Account Executive
Award: Bronze ADDY® Award
Entrant: Moses Anshell
Advertiser: POWER A
Title: POWER A – Not About Cute
Credits: Louie Moses, Executive Creative Director, Craig Hedges, Creative Director, Betsy Fox, Associate Creative Director, Ashley J. George, Senior Art Director, Annette Kracht, Director of Interactive, Jodi Elle, Director of Client Services, Erin Swenson, Director of Consumer Engagement, Stacie Browder, Producer, Nate Allen, Interactive Art Director, Myriad Interactive, Peter Schultheiss, Web Applications Designer, Myriad Interactive, Jim Manley, Director, Manley Media Productions, Richard Biessel, Editor, Manley Media Productions
36 C Micro or Mini Sites
Award: Gold ADDY® Award
Entrant: Nomadic
Advertiser: Diamond Foods
Title: Pop Secret: Pop Camera Action
Credits: Nomadic Agency, Creative/Development/Social Outreach, PrizeLogic, Promotion Integration, Nathan Love, Character Art, SEP Studios, Digital Composites
Award: Gold ADDY® Award
Entrant: Nomadic
Advertiser: Disney Cruise Line
Title: Disney Cruise Line: Magical Cruise Adventure Sweepstakes
Credits: Nomadic Agency, Creative/Development, PrizeLogic, Promotion Integration, Ars Thanea, Game Board Art, Disney Studios, Character Photography/Animation, Rick Allen Creative, Sound Design
Award: Gold ADDY® Award
Entrant: Nomadic
Advertiser: Best Buy
Title: Best Buy: Chicago All-Access
Credits: Nomadic Agency, Creative/Development, PrizeLogic, Promotion Integration
Award: Silver ADDY® Award
Entrant: Nomadic
Advertiser: Subway Restaurants
Title: Subway: Uncharted 3
Credits: Nomadic Agency, Creative/Development, PrizeLogic, Promotion Integration, Machine Films, Video Production
36 D Online Games
Award: Bronze ADDY® Award
Entrant: Nomadic
Advertiser: Ubisoft
Title: Game Show Video Games: Millionaire
Credits: Nomadic Agency, Creative/Development, Wheelhouse Productions, Video Production
Award: Bronze ADDY® Award
Entrant: Nomadic
Advertiser: Ubisoft
Title: Game Show Video Games: Family Feud
Credits: Nomadic Agency, Creative/Development, Wheelhouse Productions, Video Production
36 G Mobile Websites
Award: Gold ADDY® Award
Entrant: Nomadic
Advertiser: Disney Cruise Line
Title: Disney Cruise Line: Magical Cruise Adventure Sweepstakes
Credits: Nomadic Agency, Creative/Development, PrizeLogic, Promotion Integration, Disney Studios, Character Photography/Animation
Award: Silver ADDY® Award
Entrant: The Lavidge Company
Advertiser: Massage Envy
Title: Massage Envy Mobile Website
Credits: Stephen Heitz, Information Architecture, Scott Sanders, Design & Art Direction, Kelses Ishmael, Integration, Doug Fellman, Development
36 H Mobile Apps
Award: Silver ADDY® Award
Entrant: The Lavidge Company
Advertiser: Massage Envy
Title: Massage Envy iPhone App
Credits: Scott Sanders, Design & Art Direction, Stephen Heitz, Information Architecture, Mazen M. Abdel-Rahman, Development, Eric Florez, Integration
36 J Internet Commercials
Award: Silver ADDY® Award
Entrant: Nomadic
Advertiser: Ubisoft
Title: Just Dance 3 – E3 Trailer
Credits: Nomadic Agency, Creative, Wheelhouse Productions, Video Production, Kevin Tancharoen, Director, Logan, Editorial/Motion/Visual Effects, audioEngine|west, Sound Design
37 Online Campaign
Award: Gold ADDY® Award
Entrant: Nomadic
Advertiser: Diamond Foods
Title: Pop Secret: Pop Camera Action
Credits: Nomadic Agency, Creative/Development/Social Outreach, PrizeLogic, Promotion Integration, Nathan Love, Character Art, SEP Studios, Digital Composites
Award: Silver ADDY® Award
Entrant: Nomadic
Advertiser: Ubisoft
Title: Game Show Video Games
Credits: Nomadic Agency, Creative/Development, Wheelhouse Productions, Video Production
TELEVISION
44 B Local TV
Award: Silver ADDY® Award
Entrant: Park&Co
Advertiser: Goodwill of Central Arizona
Title: "An Ill-Fitting Halloween"
Credits: Luis Medina, Creative Director, Shawn Hardy, Art Director, Dan O'Boyle, Copywriter, Casaundra Brown, Account Executive, Kathleen Orazio, Project Manager, Steve Hood, Director, Barb Almandarz, Producer, Danielle Paluscio, Editor, Bob Giammarco, Audio
Award: Silver ADDY® Award
Entrant: ANDERSON Advertising
Advertiser: Mayo Clinic
Title: Mayo Clinic – Benny :30
Credits: JJ Chalupnik, Director/Editor, Ted Anderson, Account Executive, Bob Giammarco, Sound Design, audioEngine|west
Award: Bronze ADDY® Award
Entrant: Cox Media
Advertiser: Air Conditioning by Jay's
Title: Air Conditioning by Jay's Comfort Team Heroes
Credits: Jason Mcilquham, Director, Editor
45 Local TV Campaign
Award: Silver ADDY® Award
Entrant: AdEase
Advertiser: Dr. Frank Comstock
Title: Testosterone
Credits: Eric Lieber, Creative Director/Copywriter, Rick Servatius, Director/Editor, Nolan Richerson, Sound Design
47 A National TV, Consumer Products
Award: Silver ADDY® Award
Entrant: Nomadic
Advertiser: Ubisoft
Title: Just Dance 3:30 TV – Dynamite
Credits: Nomadic Agency, Creative, Wheelhouse Productions, Video Production, Nathan Cox, Director/Editor, Possible, Motion/Visual Effects, audioEngine|west, Sound Design
Award: Bronze ADDY® Award
Entrant: Riester
Advertiser: Herdez
Title: Rosa (Authentic Stories)
Credits: Mike Levario, Senior Art Director, Linda Hart, Producer, Tom Ortega, Executive Creative Director, Sergio Guerrero, Director, Eureka Productions, Production Company, Rodolfo Madero, Composer
Award: Bronze ADDY® Award
Entrant: Riester
Advertiser: Herdez
Title: Rudy (Authentic Stories)
Credits: Mike Levario, Senior Art Director, Linda Hart, Producer, Tom Ortega, Executive Creative Director, Sergio Guerrero, Director, Eureka Productions, Production Company, Rodolfo Madero, Composer
47 B National TV, Consumer Outlets
Award: Bronze ADDY® Award
Entrant: Moses Anshell
Advertiser: Citizens Clean Elections Commission
Title: Citizens Clean Elections Commission
Credits: Louie Moses, Executive Creative Director, Craig Hedges, Creative Director, Betsy Fox, Associate Creative Director, Jodi Elle, Client Services Director, Chad Wilson, Client Service Manager, Stacie Browder, Agency Producer, John Beveridge, Producer, Norman Bonnie, Director, Jason Camiolo, Composer, Erin Swenson, Consumer Engagement Director, Kat Langman, Strategy, Andy Whalen, Strategy
48 A National TV Campaign
Award: Bronze ADDY® Award
Entrant: Riester
Advertiser: Herdez
Title: Authentic Stories
Credits: Mike Levario, Senior Art Director, Linda Hart, Producer, Tom Ortega, Executive Creative Director, Sergio Guerrero, Director, Eureka Productions, Production Company, Rodolfo Madero, Composer
48C Regional/National TV Campaign
Award: Silver ADDY® Award
Entrant: E.B. Lane
Advertiser: Arizona Lottery
Title: Hall of Winners TV Campaign – Car & Couch
Credits: Gary Serviss, Creative Director, Nick Zink, Interactive Associate Creative Director, Emily Ginzl, Group Director, Carolyn Peterson, Agency Producer, Anibal Suarez, Director-Original Films, Robert Beadle, Editor-Copper Post, Bob Giammarco, Mixer/Sound Designer-Audio Engine, Jason Camiolo, Musician/Composer-Audio Engine, Nichole Kizer, Animation
MIXED/MULTIPLE MEDIA
52 Mixed-Media, National B-to-B
Award: Bronze ADDY® Award
Entrant: Fisher
Advertiser: LTO
Title: LTO Tape Storage Systems – Become an IT legend
Credits: Fisher Agency, John Zello, Creative Director/Art Director, Buddy Higgs, Creative Director/Copywriter
53 Mixed-Media, Local Consumer
Award: Silver ADDY® Award
Entrant: MM Identity Lab
Advertiser: MM Identity Lab
Title: Local 1205
Credits: Cathleen Mitchell, Creative Director, MM Identity Lab, Tara Hetzer, Senior Graphic Designer, MM Identity Lab, Thomas Carlyle, Paint Designer, Blee Studio, BCT, Printer, Kee Brands, T-shirt silkscreen
Award: Bronze ADDY® Award
Entrant: AIR Marketing
Advertiser: Arizona Grand Resort
Title: Arizona Grand Adventures
Credits: Dave Ragar, Creative Director, Kevin Carnes, Associate Creative Director, Mike Vera, Designer, Ken Pham, Copywriter, Mark Hayden, Associate Digital Director
54 Mixed-Media, National Consumer
Award: Silver ADDY® Award
Entrant: Riester
Advertiser: Gilead Sciences, Inc.
Title: Catalyst Campaign 2011
Credits: Brooke West, Art Director, Bill Robbins, Creative Supervisor/Print Production Manager, André Linnartz, Senior Web Designer, Robert Farthing, Producer, Phil Renaud, Senior Web Developer, Butch Clydesdale, Associate Director Digital, Tom Ortega, Executive Creative Director, Alan Perkel, Executive Director Digital, Bob Carey, Photography, Proof Digital NYC, Retouching, Big U Music.Sound Design, Sound/Original Score, BLADE, Editing
ADVERTISING FOR THE ARTS & SCIENCES
57 C Arts, Audio / Visual
Award: Bronze ADDY® Award
Entrant: Flock of Pixels
Advertiser: AIGA
Title: PIVOT: AIGA National Design Conference
Credits: Justin Katz, Director/Producer/Animator/Designer, Andrew Samuel Embury, Motion Designer, Jon Ashcroft, Designer, Michael Madill, Sound Designer/Composer, Doug Sand, Animator, Matt Rankin, Motion Designer, Martynas Puodziunas, Motion Designer, Kyle Bastian, Animator
PUBLIC SERVICE
62 C Public Service, Brochure
Award: Silver ADDY® Award
Entrant: Park&Co
Advertiser: Bruce T. Halle Family Foundation
Title: "Don't Look Away" Postcard Booklet
Credits: Luis Medina, Creative Director, Shawn Hardy, Art Director, Troy Aossey, Photographer, Stan Yamamoto, Director of Client Services, Tarah Eland, Project Manager, Revolution Marketing, Printer
62 E Public Service, Poster
Award: Silver ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society – Spay/Neuter Poster – Ribs
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
Award: Bronze ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society – Spay/Neuter Poster – Cat
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
Award: Bronze ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society – Spay/Neuter Poster – Missing Eye
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
64 A Public Service, TV
Award: Gold ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society – Spay/Neuter TV #1
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
Award: Gold ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society – Spay/Neuter TV #2
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
65 Public Service, Out-of-Home
Award: Gold ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society – Spay/Neuter Missing Leg
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
Award: Bronze ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society – Spay/Neuter Cat
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
Award: Bronze ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society – Spay/Neuter Ribs
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
68 A Public Service, Campaign
Award: Silver ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society – Spay/Neuter Poster Campaign
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
ADVERTISING INDUSTRY SELF-PROMOTION
69 B Self-Promotion, Stationery Package
Award: Bronze ADDY® Award
Entrant: The Lavidge Company
Advertiser: The Lavidge Company
Title: Lavidge Stationary
Credits: Melissa McFarlin, Senior Art Director
69 F Self-Promotion, Broadcast
Award: Silver ADDY® Award
Entrant: Flock of Pixels
Advertiser: Flock of Pixels
Title: Flock of Pixels 2011 Reel
Credits: Justin Katz, Chief Creative Officer
69 G Self-Promotion, Interactive
Award: Silver ADDY® Award
Entrant: The Lavidge Company
Advertiser: The Lavidge Company
Title: Lavidge Website
Credits: Melissa McFarlin, Senior Art Director, Shaun Jensen, Creative Direction, Dennis Lewis, ACD/Copywriter, Daniel Goldberg, Copywriter, Laurie Schnebly, Copywriter, Kelsee Ishmael, Integration, Stephen Heitz, Information Architecture
Award: Silver ADDY® Award
Entrant: The Lavidge Company
Advertiser: The Lavidge Company
Title: Lavidge Website Videos
Credits: Bob Case, Chief Creative Officer, Melissa McFarlin, Senior Art Director, Colin Pearse, Senior Art Director, Daniel Goldberg, Copywriter, Ken Pham, Copywriter, Ronda Farthing, Producer, Dan Davis, Senior Editor, Shaun Schulman, Audio Engineer
Award: Bronze ADDY® Award
Entrant: Moses Anshell
Advertiser: Moses Anshell
Title: Moses Anshell Website
Credits: Louie Moses, Executive Creative Director, Craig Hedges, Creative Director, Betsy Fox, Associate Creative Director, Ashley J. George, Senior Art Director, Annette Kracht, Director Interactive Services, Karin Valentine, Senior Account Manager
70 Ad Club Promotion
Award: Bronze ADDY® Award
Entrant: Mediafarm
Advertiser: AAF Metro Phoenix
Title: 2011 ADDYs Show Opener
Credits: Jennifer Bostick, Writer/Director, Frank Thomas, Writer/Director, Michael Bostick, FX Supervisor, Obed Gonzalez, Director of Photography, Nicole Petculescu, Set Designer, Jr. Martinez, Producer
71 B Self-Promotion, Mixed Media Campaign
Award: Bronze ADDY® Award
Entrant: Knoodle
Advertiser: ADDY Awards
Title: March ADDYness. Play Hard.
Credits: Matt Wilson, VP Creative Director
ELEMENTS OF ADVERTISING
72 Logo
Award: Gold ADDY® Award
Entrant: HAPI
Advertiser: Tasty Plate Catering
Title: Scandalicious Cupcakes
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director
Award: Gold ADDY® Award
Entrant: HAPI
Advertiser: Arizona Humane Society
Title: Arizona Humane Society Project 121 Logo
Credits: Jason Hackett, Creative Director/Copywriter, Mike Wegener, Creative Director/Art Director, Danny Stoeller, Brand Strategist
Award: Bronze ADDY® Award
Entrant: Riester
Advertiser: Bureau of Tobacco and Chronic Disease
Title: AddictDEAD
Credits: Aaron Smitthipong, Designer/Senior Web Developer, Tom Ortega, Executive Creative Director, Alan Perkel, Executive Director Digital
Award: Bronze ADDY® Award
Entrant: Nomadic
Advertiser: Pemmican
Title: Pemmican Logo
Credits: Nomadic Agency, Creative
73 A Illustration
Award: Bronze ADDY® Award
Entrant: Nomadic
Advertiser: Disney Cruise Line
Title: Disney Cruise Line: Magical Cruise Adventure Sweepstakes
Credits: Nomadic Agency, Creative/Development, PrizeLogic, Promotion Integration, Ars Thanea, Game Board Art, Disney Studios, Character Photography/Animation, Rick Allen Creative, Sound Design
73 B Illustration, Campaign
Award: Silver ADDY® Award
Entrant: Trapdoor Studio
Advertiser: Oregano's Pizza Bistro
Title: Oregano's: Album Cover Menus
Credits: Jon Arvizu, Illustrator/Designer
74 D Photography, Campaign
Award: Bronze ADDY® Award
Entrant: The Lavidge Company
Advertiser: Phiten USA
Title: Phiten-Player Photography Campaign
Credits: Bob Case, Chief Creative Officer, Ken Pham, Copywriter, Ronda Farthing, Producer, Mercedes Aloia, Account Supervisor, Blair Bunting, Photographer
75 A Special Effects, Video or Film
Award: Silver ADDY® Award
Entrant: Copper Post
Advertiser: POWER A
Title: POWER A Batarang PS3
Credits: Robert Beadle, Director, Robert Beadle, Editor, Niki Kizer, 3D, Lisa Poje, Motion Graphics, Niki Kizer, Motion Graphics
Award: Silver ADDY® Award
Entrant: Copper Post
Advertiser: Arizona Lottery
Title: Arizona Lottery 'Car'
Credits: Anibal Suarez, Director, Robert Beadle, Editor, Niki Kizer, Colorist, Lenny Solis, Motion Graphics/3D, Manny Rios, Motion Graphics/3D, Chadwick Halbritter, Motion Graphics/3D, Robert Beadle, Motion Graphics/3D, Robert Beadle, Visual Effect Supervisor, Original Film, Production Company, Lenny Solis, Visual Effects, Mike Zirin, Visual Effects, audioEngine|west, Audio Mix
Award: Silver ADDY® Award
Entrant: Copper Post
Advertiser: Arizona Lottery
Title: Arizona Lottery 'Couch English'
Credits: Anibal Suarez, Director, Robert Beadle, Visual Effect Supervisor, Niki Kizer, Colorist, Lenny Solis, Motion Graphics/3D, Robert Beadle, Editor, Chadwick Halbritter, Motion Graphics/3D, Manny Rios, Motion Graphics/3D, Robert Beadle, Motion Graphics/3D, Original Film, Production Company, Lenny Solis, Visual Effects, Mike Zirin, Visual Effects, audioEngine|west, Audio Mix
Award: Bronze ADDY® Award
Entrant: Copper Post
Advertiser: ASU Athletics
Title: ASU Football Intro 2011
Credits: Cary Truelick, Director, Robert Beadle, Editor, Niki Kizer, Motion Graphics, Lenny Solis, Visual Effects, True Story Films, Production Company, Niki Kizer, Visual Effect Supervisor, Robert Beadle, Visual Effect Supervisor, Niki Kizer, Colorist, AMP Studios, Audio Mix
75 B Special Effects, Internet
Award: Gold ADDY® Award
Entrant: BLADE
Advertiser: BTEP
Title: AddictDEAD
Credits: ROZE, Director / Editor, Johnny Olson, Editor, Brian Hathaway, Editor, Gabriel Naylor, Senior EFX Artist, Daniel Margiotta, 3D Animation, Bill Garman, EFX & Post Supervisor, Justine Doggett, Producer, Kim Limon, Producer, Chelsie Ponce, Producer
Award: Silver ADDY® Award
Entrant: Flock of Pixels
Advertiser: AIGA
Title: PIVOT: AIGA National Design Conference
Credits: Justin Katz, Director/Producer/Animator/Designer, Andrew Samuel Embury, Animator, Jon Ashcroft, Designer, Kyle Bastian, Animator, Doug Sand, Animator, Matt Rankin, Animator, Martynas Puodziunas, Animator
Award: Bronze ADDY® Award
Entrant: Flock of Pixels
Advertiser: Taser International
Title: Taser X2
Credits: Justin Katz, Director/Producer/Animator, Babe Baker, Art Director, Kyle Bastian, 3D Modeler, Rene De La Fuente, 3D Character, Michael Bostick, Compositor/3D
76 A Music Only
Award: Bronze ADDY® Award
Entrant: audioEngine|west
Advertiser: Revolution Hunger
Title: "Hunger Fighter"
Credits: Jason Camiolo, Composer, Bob Giammarco, Producer
76 C Sound Design
Award: Gold ADDY® Award
Entrant: Big U Music. Sound Design
Advertiser: BTEP
Title: AddictDEAD
Credits: Sam Esparza, Sound Design/Mixer, ROZE, Director, Tom Ortega, Creative Director, Gabe Naylor, Lead Effects Artist, Bill Garmen, Producer, Linda Hart, Agency Producer, Ben Dveirin, Art Director, Troy Pottgen, Copywriter
Award: Silver ADDY® Award
Entrant: AMP Studios
Advertiser: True Story Films
Title: ASU Football Stadium Intro 2011
Credits: Abbott Miller, Sound Designer/Mixer, Cary Truelick, Director/DP, Katelyn Edmonds, Producer, Matt Trandel, Producer, Rob Beadle, Editor, Nichole Kizer, Lead Designer
STUDENT ADDY Categories
S01 A Packaging
Award: Student Gold ADDY® Award
Entrant: Christine Rufino
Advertiser: The Art Institute of Phoenix
Title: 2 a Tea packages
S02 D Poster Campaign
Award: Student Gold ADDY® Award
Entrant: Raven Symone Cruz
Advertiser: The Art Institute of Phoenix
Title: Minimal Movie Posters
S03 Direct Marketing
Award: Student Bronze ADDY® Award
Entrant: Rachel Noyes & Michelle Cohrt
Advertiser: The Art Institute of Phoenix
Title: Choose Your Path Pledge Cards
Credits: Michelle Cohrt, Copywriter, Rachel Noyes, Art Director
S05 Non-Traditional Advertising
Award: Student Silver ADDY® Award
Entrant: Rachel Noyes & Michelle Cohrt
Advertiser: The Art Institute of Phoenix
Title: Choose Your Path Event
Credits: Rachel Noyes, Art Director, Michelle Cohrt, Copywriter
S06 B Magazine Campaign
Award: Student Bronze ADDY® Award
Entrants: Art Director: Marisa Bigler, The Art Institute of Phoenix, and
Copywriter: Madison Power, W.P. Carey School of Business – ASU
Title: Smack Flavored Mouthguard Campaign
S07 C Newspaper, Campaign
Award: Student Bronze ADDY® Award
Entrants: Art Director: Marisa Bigler, The Art Institute of Phoenix, and
Copywriter: Madison Power, W.P. Carey School of Business – ASU
Title: Drink Strong Campaign
S11 Mixed Media Campaign
Award: Student Bronze ADDY® Award
Entrant: Michelle Cohrt & Rachel Noyes
Advertiser: The Art Institute of Phoenix
Title: Choose Your Path Campaign
Credits: Michelle Cohrt, Copywriter, Rachel Noyes, Art Director
S12 A Logo
Award: Student Bronze ADDY® Award
Entrant: Marisa Bigler
Advertiser: The Art Institute of Phoenix
Title: Stock Logo
S12 D Photography
Award: Student Bronze ADDY® Award
Entrant: Megan Voymas
Advertiser: The Art Institute of Phoenix
Title: Megatats Photography Female
S12 E Digitally Enhanced Photography
Award: Student Gold ADDY® Award
Entrant: Raven Symone Cruz
Advertiser: The Art Institute of Phoenix
Title: Stitched Heart
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